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    Market Code

    The credit union and its employees have always been committed to delivering a high quality of service to members and customers. The Market Code that follows builds on this commitment. This Market Code identifies the market practice standards and how the credit union subscribes to the standards.

    Our Conduct and Co-operative Values

    The Market Code represents the standards the credit union embraces as an organization, the way the credit union conducts itself and how it will continue to treat existing and potential members and customers as it works to maintain the member’s trust, while living out our co-operative values.

    The credit union subscribes to the co-operative principles as endorsed by the International Co-operative Alliance and the international credit union operating principles as endorsed by the World Council of Credit Unions. The credit union is member-owned and democratically controlled. The goal is to provide a measurable economic and social benefit to members and communities by incorporating the following values in all that it does:

    Co-operation and Accountability – Co-operatives are based on the values of self-help, self-responsibility, democracy, equality, equity and solidarity.

    Co-operatives work together through a belief that we can accomplish more together than alone. The credit union takes into account the effect of its actions on others. In the tradition of our founders, co-operative members believe in the ethical values of honesty, openness, social responsibility and caring for others.

    Communication –The credit union communicates in an open, effective and timely manner.

    Community Impact –The credit union actively supports the development of communities locally, provincially and beyond. Communities are stronger because of the credit union system.

    Employee Satisfaction –The credit union respects its employees and their contribution to its success. The credit union encourages employee involvement and participation. It recognizes and rewards them for their creativity, teamwork and achievement. The credit union supports employee development by providing training and educational opportunities. The credit union respects its employees’ need to balance personal and professional lives.

    Financial Strength –The credit union’s strong financial performance allows it to invest in its members and the community for future growth. It balances the need for financial results with the needs of members and communities. The trust and confidence of members is maintained through sound business practice.

    Product and Service Excellence –The credit union works with members and communities to understand their needs, and respond with innovative, high quality products and services. Credit union employees provide friendly, knowledgeable and helpful service.

    Professional Conduct – Members’ financial affairs are conducted with integrity and in a professional manner. The credit union ethical principles are rooted in concern for the individual. Confidentiality is integral to the way the credit union does business.

    The Co-operative Difference

    Members, in addition to accessing financial services from the credit union, are also owners and decision-makers that have a say in the credit union’s actions. Members elect a board of directors to provide leadership and ensure that members’ views are represented.

    Being an owner also means sharing in the credit union’s success. The credit union’s financial success is shared with its membership in accordance with the board’s direction and in keeping with prudent business practices. Some credit unions offer lower interest rates and service fees, others distribute patronage dividends and many contribute to community initiatives.

    As a community-owned financial institution, the credit union is sensitive to member satisfaction with the level of service members receive. The credit union invites members to provide it with comments on their services.

    To Whom Does the Market Code Apply?

    The credit union has adopted the Market Code which sets out the standards of good business practice to follow when dealing with consumers.

    The Market Code reflects the credit union’s vision, mission, values, policies and practices. Adherence to the Market Code is mandatory for all employees, directors, board-appointed committees and officers.

    It is the credit union’s responsibility to understand and follow the Market Code and act in accordance with the highest standards of personal and professional integrity. Similarly, the credit union expects third parties providing credit union services to maintain high standards of business conduct and ethics. To that end, service providers will be advised the Market Code is available on the credit union’s website, or a copy will be provided on request.

    Market Code applies to all products and services offered by the credit union whether provided by branches, over the phone, by mail, on the Internet or through any other service delivery method.

    The credit union is committed to supporting the Market Code by providing employees, directors, board-appointed committees and officers with orientation and information that ensures understanding, awareness and commitment. Their good judgment in applying the Market Code determines the conduct of the credit union.

    The credit union will continuously explore and adhere to standards of practice and service in the financial services industry that are in keeping with co-operative values.

    The Credit Union’s Key Commitments to You, the Member

    The credit union will:

    • act fairly and reasonably in all its dealings;
    • make sure that advertising and promotional literature is clear and not misleading and that you are given clear information about its products and services;
    • give you clear information about how an account or service works, the terms and conditions along with the fees and charges that apply to it;
    • help you use its account and services by providing regular statements (where appropriate) and will keep you informed by providing notices of changes to the interest rates, charges or terms and conditions;
    • try to help you deal with things that go wrong;
    • have a complaint resolution process available to you, with no charge applied by the credit union, to address any complaints or concerns that may arise;
    • as per the credit union’s Privacy Code, treat all personal information as private and confidential, and operate secure and reliable banking and payments systems;
    • train employees so they are qualified and capable of fulfilling their duties;
    • abide by the co-operative values defining our standards of business conduct and ethics;
    • publicize its Market Code, have copies available and make sure all employees are trained to put it into practice; and
    • meet commitments in the Market Code.

    Principles in Action

    Products and Services to Meet Member Needs

    The credit union will provide general information about the rights and obligations that arise out of its relationship with you in relation to the banking services it provides. This will be provided at account opening when the Financial Services Agreement is completed, when the rights and obligations contained in the Financial Services Agreement are revised and throughout the relationship with you when the products/services you acquired from the credit union carry specific rights and obligations.

    The credit union will facilitate informed decisions about its banking services:

    • by providing disclosure of product and service information at the time of inquiry and/or at the time of acquisition. When this is not possible, information will be provided as soon as possible afterward. Relevant information will be provided along with product information to help you understand the basic financial implications of the transaction, the fees and charges associated and any terms and conditions that apply;
    • by providing information in plain language;
    • by answering any questions you may have;
    • by providing a toll free # or branch number to call to enable you to speak to subject matter experts when you have a query or concern; and
    • by explaining, when asked, the written information that has been provided.

    If a member asks the credit union for assistance in helping plan the management of their financial affairs, the credit union will:

    • work with the member to provide advice through authorized and licensed staff;


    • refer you to appropriate external sources for advice; or
    • recommend you seek advice from another source.

    If a product supplied is acquired from a third party, we will disclose relevant relationships to you at the time of product inquiry and/or product acquisition. The credit union may receive compensation from the sale of third party products or services.

    The credit union will do its best to avoid situations where there is a conflict of interest. When there is a potential or perceived conflict of interest, the credit union will bring this to your attention and you will be given the opportunity to cancel, postpone or continue with the transaction.

    The credit union will not discriminate against you on the basis of race, religion, age, pregnancy, marital status, gender, sexual orientation, ethnic or social origin, disability, color, ethics, belief , culture, language or birth, except to the extent that a distinction is required or justified by any law, or to the extent that the factor has commercial implications, or if a special product or service offering is designed for all members of a particular target market group.

    Advertising and Sales Practices

    The credit union will ensure its advertising and promotional literature is not deceptive or misleading.

    The credit union will not practice tied or coercive selling.

    The credit union will not impose undue pressure or coerce you to obtain a product or service from the credit union and any of its affiliates as a condition of obtaining another product or service from the credit union. You will not be unduly pressured to buy a product or service that you do not want in order to obtain another desired product or service. The credit union may show its interest in your business or appreciation of your loyalty by offering preferential pricing or bundling of products and services with more favorable terms. These practices should not be confused with coercive tied selling.

    The credit union’s requirements will be reasonable and consistent with its level of risk. The law allows the credit union to impose reasonable requirements on consumers as a condition for granting a loan or to provide a specific service, but only to the extent necessary for the credit union to manage its risk or its cost or to comply with the law.

    The credit union will not knowingly take advantage of anyone through manipulation, concealment, abuse of privileged information, misrepresentation of facts or any other unfair dealing or unethical activity.

    The credit union will act fairly and reasonably towards you in an ethical manner; in doing so, it will consider your conduct, its conduct and the contract between us.

    In meeting the credit union’s key commitments to you, it will have regard to its prudential obligations.

    Access to Basic Banking

    The credit union recognizes the importance of access to banking services and will take reasonable measures to ensure access to a basic banking account. A credit union may restrict account services to reasonably protect itself from credit losses from account users.

    Account Statements

    To help you manage your account and check activity on it, the credit union will provide regular account statements depending on the financial services being accessed. Statements may be provided monthly, quarterly or, at a minimum, annually. A statement may not be provided if , after taking reasonable steps, the credit union is unable to locate you.

    Notice of Service Fee Changes and/or Account Structure Changes

    The credit union will provide a minimum of 30 days’ notice for changes in service fees and/or changes in account, product, or service structures that you are receiving.

    Notice of Branch Closure

    The credit union will provide a minimum of four months’ notice in the event of a credit union branch closure.

    Changes to Terms and Conditions

    The credit union will provide a minimum of 30 days’ notice to the terms and conditions that govern the operation of your account(s) as soon as changes are made. Notice can be provided through the credit union’s website, and either by mail, statement message, or electronically.

    Employee Training and Competency

    The credit union will ensure its employees are trained with appropriate accreditation and licensing so that they:

    • acquire an appropriate level of knowledge to competently and effectively carry out their roles and responsibilities and provide the products and services they are authorized to provide;
    • meet professional ethical standards and act with a high level of honesty, integrity, fairness, due diligence and skill; and
    • have adequate knowledge of the provisions of the Market Code and comply with this code in dealing with you.

    If accreditation and/or licenses are not prominently displayed, employees will identify the relevant accreditations and/or licenses they maintain at the time of product inquiry and/or product sale.

    Abiding by the Law

    The credit union will ensure that all products and services comply with relevant laws and regulations.

    The credit union will comply with all applicable laws, rules and regulations of federal, provincial and local governments and other applicable public and self-regulating agencies as well as credit union policies that affect how we do our jobs.

    Administration of the Market Code

    Copies of the Market Code

    The credit union will provide a printed copy of Market Code upon request. The credit union shall also provide a copy of the Market Code on its website.


    The credit union is responsible for adherence to the Market Code and will designate a Compliance Officer who is accountable for the credit union's compliance with the Market Code. Ultimate accountability for the credit union's compliance with the Market Code rests with the credit union’s board of directors.

    The credit union will identify the Compliance Officer responsible for the day-to-day compliance with the Market Code to its members, customers and employees.

    The credit union will implement policies and procedures to give effect to the principles, including:

    • procedures to receive and respond to concerns and inquiries;
    • training staff to understand and follow the credit union's policies and procedures; and
    • an annual review of the effectiveness of the policies and procedures to ensure compliance with the Market Code and to consider revisions.

    The credit union will periodically remind employees, officers and directors of the importance of the Market Code. The credit union has adopted a Code of Conduct that sets standards for the business and ethical conduct of employees. Employees, officers and directors are required to sign a declaration stating that they review the credit union’s Code of Conduct annually and commit to uphold the principles in the Market Code.

    Questions about the Market Code?

    Contact the credit union’s Compliance Officer if you have questions about the Market Code. The name of the Compliance Officer is available by contacting the credit union. The credit union will respond to inquiries, questions or concerns within a reasonable amount of time and at no cost or at a reasonable cost to you. The requested information will be provided or made available in a form that is generally understandable.

    If the Market Code is not being followed, the credit union will seek to correct the deficiency.

    If your inquiry, question or concern is not resolved to your satisfaction, it will be recorded by the credit union. When you make an inquiry or lodge a complaint, you will be informed of complaint handling procedures by the credit union.

    Complaint Handling (Problem Resolution)

    Effective January 1, 2022, SaskCentral is no longer filling the role of Ombudsman and Saskatchewan credit unions will move to a two-tiered complaint handling model, escalating from the credit union level directly to the Ombudsman for Banking Services and Investments (OBSI).

    The credit union will publish a complaint handling policy endorsed by the credit union’s board of directors formalizing its commitment to the complaint handling process.

    The details of the credit union’s two-step complaint handling process are as follows:

    Step 1: Your Credit Union

    If you have a complaint or concern, the first place to make it known is at the credit union. This process will be:

    • free of charge;
    • in accordance with industry complaint handling standards for an internal dispute resolution process. The standards reflect a commitment to a consumer-oriented approach to complaint handling and redress including accessibility, timeliness, courtesy, clarity, accuracy and consistency;
    • available to you by contacting the credit union and asking for the Compliance Officer or employee that handles complaints and
    • accessible via telephone, e-mail, in person, or in writing.
    Compliance Officer - Dean Copeland
    Telephone: 1 306-489-2131
    Box 37 Alameda SK, S0C0A0
    Attention to Dean Copeland

    Step 2: Ombudsman for Banking Services and Investments

    Consistent with industry standards, the credit union system has joined the OBSI, which is an external impartial organization that helps with matters that have not been resolved to your satisfaction. If you are dissatisfied after dealing with your credit union, you may contact the OBSI.

    The OBSI will engage with the credit union’s designated complaint handling contact, request documents from the credit union, and interview as required.

    This external complaint handling process will be:

    • free of charge;
    • reflect a commitment to a consumer-oriented approach to complaint handling including accessibility, timeliness, courtesy, clarity, accuracy and consistency;
    • in accordance with the principles of knowledge, fairness and impartiality, confidentiality, objectivity and independence;
    • governed by a separate board of directors whose members include a majority of independent directors; and
    • available to you by contacting the Ombudsman for Banking Services and Investments.

    Ombudsman for Banking Services and Investments
    401 Bay Street, Suite 1505
    P.O. Box 5
    Station Adelaide
    Toronto, ON M5H 2Y4

    Toll Free Telephone: 1-888-451-4519

    Toll-Free Fax: 1-888-422-2865




    Free of charge – a fee will not be charged to cover the costs incurred in dealing with a complaint. Expenses incurred by the consumer are not funded by the credit union and there is no provision for the award of costs to solicitors or other professionals.

    Statement of Commitment: Code of Conduct for the Credit and Debit Card Industry in Canada

    Prairie Pride Credit Union is committed to the Code of Conduct for the Credit and Debit Card Industry in Canada as well as the Canadian Code of Practice for Consumer Debit Card Services.  These Codes were designed to protect credit union members’ interests related to the issuance and acceptance of payment cards, and to the operation of payment card networks.

    To read the Codes, please click below: